Heading to the Dutch coal fields to build a new future for his family, Jozef Grivec left Slovenia in 1932. He and his sons found employment in the mines, except the youngest one, a truck driver, who tried some extra luck with selling jeans from door to door, while longing to open his own shop. Grivec‘s twin grandsons Marcel and Roger grew literally up between the Lee’s, Levi’s and Wrangler’s at the ‘Jeanspaleis’, the denim store that their parents opened in 1976 in Chevremont, Kerkrade. But times changed: the mining industry was closed down and jeans evolved from practical utility wear into the popular product we all know today.