Hower 14oz.

I’m Hower, Cool Pete’s younger brother. I was named after the coalmining job of Jozef Grivec, Grivec brothers’ grandfather. He was a ‘hower’. That’s Chevremontian for: the person that digs away the first layer of coal. Jozef was a strong man. Not just from the outside, also from the inside. He left his home country of Slovenia, to provide his family with a better life. Look at me, and see how well that decision has turned out. Apart from my innate strength, I am the first and only slim fit tapered jeans of Grivec Bros. I like to believe that, due to my smaller fit, I’m the most sophisticated and elegant one of my family.

 “We created Hower in 2016. It took us two years to design Hower. Being our first slim fit tapered model, he practically sold himself. People immediately liked his (smaller) fit. My most precious moment with Hower was when a woman dear to my heart, 80 years old she was - a local legend - had read about our shop in the newspaper. She’d come over to visit us and found herself taken on a trip to memory lane to the early days of her family business. The moment she tried on Hower, she knew it: he’d conquered her heart.” – Marcel Grivec, Grivec Bros.