“We created Hower in 2016. It took us two years to design Hower. Being our first slim fit tapered model, he practically sold himself."
We’re suckers for things in life that are becoming more beautiful with time. Our main passion, and business, is creating unwashed pairs of handmade jeans in our atelier. The fact that they’re made with untreated fabric, hence unwashed, means that you will have to wear your pair from scratch. So, when you’re slipping in your new fresh pair, your will start your denim journey. The journey of creating naturally your ultimate pair of jeans. Your jeans will be more comfortable each day as they will mold your own body. The fabric will soften, and your lifestyle will reflect in the jeans. Your daily behavior is giving your jeans more character with the scars, rips, and fades. To witness this process is something magical to us.
PRODUCED IN CHEVREMONT
Every pair of jeans is handcrafted in our own atelier in Chevremont, the Netherlands. We use machines that are more than 60 years old, and refuse to compromise to anything less to perfection in our jeans.
I’m Hower, Cool Pete’s younger brother. I was named after the coalmining job of Jozef Grivec, Grivec brothers’ grandfather. He was a ‘hower’. That’s Chevremontian for: the person that digs away the first layer of coal. Jozef was a strong man. Not just from the outside, also from the inside. He left his home country of Slovenia, to provide his family with a better life. Look at me, and see how well that decision has turned out. Apart from my innate strength, I am the first and only slim fit tapered jeans of Grivec Bros. I like to believe that, due to my smaller fit, I’m the most sophisticated and elegant one of my family.
“We created Hower in 2016. It took us two years to design Hower. Being our first slim fit tapered model, he practically sold himself. People immediately liked his (smaller) fit. My most precious moment with Hower was when a woman dear to my heart, 80 years old she was - a local legend - had read about our shop in the newspaper. She’d come over to visit us and found herself taken on a trip to memory lane to the early days of her family business. The moment she tried on Hower, she knew it: he’d conquered her heart.” – Marcel Grivec, Grivec Bros.